The more ways there are for someone to interact with your product or ideas, the better. I’ve included ways to network your writing here, but go beyond writing, and be creative.
In two examples from the publishing world, these cyberpunk authors built popularity in the online environment, creating buzz for their book releases.
A query for the Neal Stephenson new work, Anathem, shows the author allowing online fans to ask him questions about his new book, adding to the extensive buzz for the release. Stevenson leveraged his cred with the internet culture to get others to promote his work.
William Gibson Enters Cyberspace
Penguin’s promotion of William Gibson’s latest book, Spook Country is an even better example. Gibson gave a interview in the virtual world Stephenson conceptualized in one of his books.
1. Create buzz in communities. It’s good to re-post your article on other blogs or forums that already have a large readership, as one way of gaining popularity with the community there. Here are just a few examples, but find ones of your own.
- If you’re a tech person, find sites that print articles in your area of expertise, e.g. Wordpress Hacks.
- Biznik and BNet. Publish your business advice to business networks, and also tech sites like the FreelanceSwitch to make sure your advice reaches its audience.
2. Be grassroots. Once you’ve posted, search for other people posting on the same topic on Google Blog Search and Technorati, and join the dialog. This is a great way to gain popularity in your niche.
3. Build up your popularity on social networking sites and forums before you launch your endeavor. That way you become a productive part of the community, rather than a spammer, when you link your ideas. Link-baiting is another blogging technique and an art. It is to be used wisely. Not for N00bs!
4. Also, you’ll be surprised at how quickly your new online friends who share your interests will support your endeavor.
5. Publish any place you can get free blogs (Wordpress, Livewriter and LinkedIn all offer directories), and co-publish there. You can also add a feature to your wordpress blog that allows it to update your twitters when you come out with a new post.
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[...] zlrstavis wrote an interesting post today on5 Beginners Tips to Social Marketing Popularity | SagePressHere’s a quick excerptThe more ways there are for someone to interact with your product or ideas, the better. I’ve included ways to network your writing here, but go beyond writing, [...]