By steven | Published:
April 7, 2009
Here’s an example of experts that just don’t get it. Authors of a newly-publicized (thanks to the equally-clueless NYTimes) study are claiming new insight into the mechanics of buzz via statistical mapping.
The aim of the study, called “The Geography of Buzz,” was “to be able to quantify and understand, visually and spatially, how this creative cultural scene really worked.”
To find out, the authors mined thousands of photographs from Getty Images that chronicled flashy parties and smaller affairs on both coasts for a year, beginning in March 2006. It was not a culturally comprehensive data set, the researchers admit, but a wide-ranging one. And because the photos were for sale, they had to be of events that people found inherently interesting, “a good proxy for ‘buzz-worthy’ social contexts.”
Commercial photography is certainly an indicator of American Idol mass-media culture. But should we really be…
Also posted in Marketing |
By steven | Published:
March 25, 2009
These are the twelve post-bureaucratic realities that tomorrow’s employees will use as yardsticks in determining whether your company is “with it” or “past it.” These features of Web-based life are written into the social DNA of Generation F—and mostly missing from the managerial DNA of the average Fortune 500 company.
By Zahra | Published:
November 14, 2008
The more ways there are for someone to interact with your product or ideas, the better. I’ve included ways to network your writing here, but go beyond writing, and be creative.
In two examples from the publishing world, these cyberpunk authors built popularity in the online environment, creating buzz for their book releases.
A query for the Neal Stephenson new work, Anathem, shows the author allowing online fans to ask him questions about his new book, adding to the extensive buzz for the release. Stevenson leveraged his cred with the internet culture to get others to promote his work.
Penguin’s promotion of William Gibson’s latest book, Spook Country is an even better example. Gibson gave a interview in the virtual world Stephenson conceptualized in one of his books.
1. Create buzz in communities. It’s good to re-post your article on other…
Doubtless you’ve heard of podcasting and streaming video if you are reading this blog. Since the field exploded a few years ago dozens of commercial hosting providers have arisen, each offering a different flavor of the same basic service. The Freemium model is prevalent. The free packages limit your disk space and bandwidth as a way of enticing you to pay for a premium account.
Typically you get 100-500mb of server space and 1-5gb of bandwidth, although a few offer unlimited bandwidth for free.
- Podomatic (500mb space / 2gb bandwidth)
- SwitchPod (450mb space / unlimited bandwidth)
- Pod-Serve (no longer offering free accounts)
- PodBean (100mb space / 5gb bandwidth)
- Technochild (50mb per file but more if you ask nicely / unlimited bandwidth)
However all of these commercial offerings do not compare with what you get from the Internet Archive. It’s only for Creative Commons licensed media, though, so if you have dreams of becoming a…
