By steven | Published:
February 26, 2009
We first participated in this survey last year and just finished this year’s questionnaire. The survey is focused on “…assessing the effectiveness of online business communities and learning how organizations are measuring the success and progress of those communities.”
- What are the top 5 purposes of your online community?
- If you launched communities, how much time did it take from concept to launch”?
- Do you have a formal external “ambassador” program? (a program in which outsiders get preferential treatment in return for being more active in the community)
- Are you actively capturing data on lurkers (i.e., people who observe online community activity but don’t participate in overt manner by posting, contributing, communicating with the members in the community)?
- Have communities changed the organizational infrastructure that support the processes that they were supposed to impact? (please explain)
Participants of the survey receive the results first. We will…
By Zahra | Published:
November 14, 2008
The more ways there are for someone to interact with your product or ideas, the better. I’ve included ways to network your writing here, but go beyond writing, and be creative.
In two examples from the publishing world, these cyberpunk authors built popularity in the online environment, creating buzz for their book releases.
A query for the Neal Stephenson new work, Anathem, shows the author allowing online fans to ask him questions about his new book, adding to the extensive buzz for the release. Stevenson leveraged his cred with the internet culture to get others to promote his work.
Penguin’s promotion of William Gibson’s latest book, Spook Country is an even better example. Gibson gave a interview in the virtual world Stephenson conceptualized in one of his books.
1. Create buzz in communities. It’s good to re-post your article on other…
8 Keys to Instant Charisma: Little things make a big difference in how others perceive us. Most geeks are only dimly aware of this, usually as a vague anxiety that chokes them whenever they get involved in an unfamiliar social situation. This terse list of eight keys to instant charisma will help in a pinch. [via thinksimplenow]
- Mirroring.
Mirroring happens naturally in social interactions, but when you are conscious of it and are aware of its affects, it can be used as a tool in effective communication for generating rapport. Next time you’re engaged in a conversation with someone, try mirroring body language, posture, and facial expressions. You will find that the conversation suddenly feels very friendly and open.
- Names.
Always make an effort to remember people’s names.
- Feigning Interest.
Ask questions that the other person will enjoy answering. If it’s a complete stranger, start with the basics…
