By Zahra | Published:
November 14, 2008
The more ways there are for someone to interact with your product or ideas, the better. I’ve included ways to network your writing here, but go beyond writing, and be creative.
In two examples from the publishing world, these cyberpunk authors built popularity in the online environment, creating buzz for their book releases.
A query for the Neal Stephenson new work, Anathem, shows the author allowing online fans to ask him questions about his new book, adding to the extensive buzz for the release. Stevenson leveraged his cred with the internet culture to get others to promote his work.
Penguin’s promotion of William Gibson’s latest book, Spook Country is an even better example. Gibson gave a interview in the virtual world Stephenson conceptualized in one of his books.
1. Create buzz in communities. It’s good to re-post your article on other…
““The question for the past decade was, Is this real?” says Yale law professor Yochai Benkler. “The question for the next half-decade is, How do you make this damned thing work?” Benkler is a leading prophet of today’s gift economy, and he fits the part: his bounteous beard resembles Kropotkin’s. He was treasurer of a kibbutz, a cooperative farm, in his native Israel. He doesn’t mind being called utopian. But neither does Benkler dream of a world without capitalism. Instead, he has become an unlikely business guru, with a shop at the intersection of Commerce and Cooperation. “It’s very cool,” he says. “I find myself talking to all sorts of weird hackers one day and chief economists of major corporations the next day, and they’re all interested in similar things.”” – Getting Rich off Those Who Work for Free –…
“What’s social proof? It’s the psychological term for looking for confirmation from the crowd when you’re unsure whether to act. See ten people staring up the sky and most likely you’ll stop and stare up too. Why? Social proof. Business leaders can harness the principle. A classic example is a recent program written by Colleen Szot that shattered a nearly twenty-year sales record for a home-shopping channel. Szot simply replaced the classic call to action– “Operators are waiting, please call now”– with “If operators are busy, please call again.” Rather than imagining bored operators filing their nails, home shoppers pictured phones ringing off the hook. The implicit message: others must be buying, so should you.” – Lessons in Effective Persuasion and “Social Proof” | BNET1 | BNET
