VONVO: Converting followers into Donors and Volunteers Through Video Conferencing

I attended another great HandsOn Tech seminar to educate non-profit communications professionals in new media. Unlike their seminars at Google Headquarters in NYC, this one I attended via the online webinar service, VONVO.

VONVO is more than a webinar  too, however. It’s a service for non-profits, allowing them to bring together and engage people who are passionate about a cause.  Unlike other webinar services, it features a “donate” button on the right, providing crowd funding properties.

Throughout the video conference, users learn about an organization that serves a cause that they are passionate about; two thirds are converted into donors and volunteers. It has applications for organizations from the United Nations, to non-profits, including non-profit journalism organizations.

A site covering Syrian news, for example, could draw attention to the issue by hosting a discussion, and raise coverage to the challenges of their coverage, even showing the crisis in the background. A site looking for medical volunteers for the crisis could likewise raise funds.

Staffing needs for non-profit journalism organizations

Non-profit journalism organizations when surveyed, show their greatest need is in business, advertising and fundraising. Likewise, surveys for organizations addressing hunger, namely soup kitchens and food pantries, also show the highest need for skilled volunteers, such as those who can build an online presence, or aid with these same needs.

While it is impossible to avoid processing fees (2.5 cents), Vonvo only takes 2 cents on the dollar, Affordably priced, seminars either come with a monthly subscription, or cost $100 (or they will work with your organizations budget and size). When one considers this could eliminate the cost of a gala fundraising event, not to mention pushing planning from up to nine months down to 2-4 weeks. this could be an advantage.

Most of the turnover time is spent in marketing. VONVO promotes the event to their network onFacebok, and also works with one key person at an organization to personally plan an effort. It works with EventBrite, and so one could couple it with techniques from HandsOn Tech’s EventBrite seminar, about how to use the tool with social networks to maintain a sustained interest up to an event. A celebrity promotion could also drive numbers through the roof.  The seminars are then posted on YouTube afterwards, allowing organizations to continue to share the content.